Now it is very important to choose who you are aiming your message to. Who is your audience? Who has the problem you have chosen?

They say that when you are trying to speak to everyone, you are not actually speaking to anyone. And it is so true!

On the next step, when we will talk about writing your lessons … these first two steps will make all the difference in the world! You will be able to talk specifically about people’s pains, with specific examples.

How could you write a beautiful letter to an anonymous recipient?! Exactly. Difficult and without results. But what if it was your best friend, someone you know inside out? It is a big difference, right? You could probably stop writing when the pen runs out. 😊

Knowing your ideal client will make your work much easier, more enjoyable and impactful!

Here is a tip: Your ideal client is probably YOU – from years ago. How were you? What were your thoughts? What pains, fears, problems, worries did you use to have?  What were your questions? How about your dreams, desires, aspirations? Write it all down and that’s it, there you have your ideal client description!

In order to have a group of people who know you, like you and trust you, you need a “meeting place”, a ” tribe”. A modern headquarters. A Facebook Group.

Facebook groups have members who have signed up to your paid ads, but not only. In the group you will also have people who find the group by chance or who have been invited by their friends to join .

In my programs, I teach about building a tribe, with people who have the same values and who follow you because they love you… and not a simple group with ‘everything for everyone’.

There are many differences between a simple group and an enthusiastic tribe:

a) Leadership is essential

People follow you as a human, as an individual, not for your company name. They follow your humanity, they are by your side and they want to be led by you, not just like a flock that goes in all directions. They want the certainty that their leader knows what he/she is doing. Let them feel that you are creating something for them, you care about their needs, and they want to know that you want the best for them.

They wait for you to tell them the things they should do, for you to do them first, and sell it to them afterward.

You get to be so loved by them and they start trusting you so much, and anything you will do, whatever you will tell them and wherever you will go, they will go with you.

People follow people, and you will pull the ship and drive the momentum.

b) Make it a conversation, not a monologue.

From time to time, tell them something about your life, ask them a question. Listen to their answer, and if you have time, answer the comments, help those who ask for your help. This creates friendship, a valuable group atmosphere, and as a BONUS – you have the opportunity to do market research… to get to know your audience better.

You can take the problem you’re solving, the audience you’re addressing, the information you’ve learned about the people in the group through the questions you’ve posted, the subject you’ve decided to teach again and again – and create your first free and very VALUABLE resource. But remember, just because it’s free doesn’t mean it has to look like it is.

I will give you a very practical example. If you have decided that your audience is managers and entrepreneurs, and the problem you solve is to eliminate the frustration caused by lack of communication in their teams, maybe your title would sound something like this: “How to eliminate the frustration caused by lack of communication in your team, without eliminating the team ”.

It is difficult for any entrepreneur to be in the position to fire someone on the team. Whatever your audience wants or wants to avoid, make a headline like this: How to (the solution) without (the problem). We all seek pleasure and want to avoid pain. Use this to your advantage in the efficient and impactful delivery of your message!